A cover letter
that sounds like a person.

Dear Northpoint Hiring Team, I saw the Senior Designer role last Thursday and have been thinking about it since — specifically the part about owning the rebrand of a brand that already has strong recognition. That's the exact kind of design problem I find sharpest. For the past four years I've led design at Loomly, where I owned a brand refresh that lifted product conversion 23% and grew the team from two to seven. The work I'm proudest of isn't the visible part — it's getting the team to a place where they ship without me. That's the leverage I'd want to bring to Northpoint. A few specifics that map to your description: I built our design system from scratch (Figma, tokens, docs), I'm comfortable owning marketing and product surface together, and I'm at my best in companies where design is treated as a peer to engineering, not a service to it. I'd love to talk. My portfolio is at alex.design. I'm happy to share a 15-minute walkthrough of the rebrand at a time that works. Best, Alex Whitfield